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The Weekly Scoop

I love swimsuits. I love them so much that I created a swim brand, Nager By Nic Hyl. I love them so much, I wear other brands swim suits as well. Right now, I’m loving what Amuse Society is cranking out. This new brand of beach wear is an archetype of beach chic designed for the femme who embraces the free spirit of a rock muse on a beach holiday. Amuse. Their clothes are edgy, comfortable, relaxed, and just the right amount of “it girl” cool. Shop for your self and find out, New Arrivals at AmuseSociety.com

Amuse Society is the creative vision of industry leaders, Mandy Fry and Summer Rapp, who are bringing to life a new young contemporary beach lifestyle brand. Described as a beautiful contradiction of beach and street and bohemian and rock and roll, their free spirited confidence and entrepreneurial spirit is what ultimately inspired them to launch their first brand together in November 2014. An archetype of beach chic designed for the femme who embraces the free spirit of a rock muse on a beach holiday. Amuse.


The Horizon Dress is a sheer gauze tent dress with a shirt tail at front and back. Features a cotton crochet trim and metallic hand beaded embellishment along neckline. This dress is garment dyed for that “loved-in” look.


The perfect fitting bikini underwire top with a little lift! The Cyd Stripe Underwire Top has an adjustable back closure with metal trim. Clean finish and zig zag stitching for a modern look. All swimwear is lined with our signature champagne lining.

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